Stakeholder Management.
To understand stakeholder management , first we will need to understand what a stakeholder is. To simply explain this, it is a person or a group of persons who has a certain interest in something particularly the matters of an organization. They can affect of get affected by the matters of the company. They can particularly be the investors or sponsors, employees, suppliers and customers however according to modern theories it can also include trade association, government and community. They are further divided into two categories i.e. internal stakeholders and external stakeholders. Internal Stakeholders: The people who are greatly affected by the outcome of the business are internal stakeholders. External Stakeholders: They are a little hard to identify because they do not have a direct link to the matters of the company or the outcomes of the business but they are somehow related to the operations of the business. If we take an example of the Government, it does have an influence